LePla, F. Joseph 1955- Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.] - London : Kogan Page, 2003 - 334 p. : ill. Includes bibliographical references and index ISBN: 0749437979 Subjects--Topical Terms: BRAND NAME PRODUCTS--MANAGEMENTLEADERSHIP LC Class. No.: HD69 .B7 / L464B