TY  - BOOK
AU  - LePla,F.Joseph
AU  - Davis,Susan Voeller
AU  - Parker,Lynn M.
TI  - Brand driven: the route to integrated branding through great leadership 
SN  - 0749437979
AV  - HD69 .B7 L464B
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
KW  - LEADERSHIP
N1  - Includes bibliographical references and index
ER  -