Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 10th ed. , international ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2004 
 - 661 p. :  col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0131212761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / K674P 2004