Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making / 
Frank R. Kardes 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2002 
 - 457 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130916021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>DECISION MAKING
<br/><br/><label>LC Class. No.: </label>HF5415.32  / K372C