TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 0130916021
AV  - HF5415.32 K372C
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - CONSUMER BEHAVIOR
KW  - DECISION MAKING
N1  - Includes bibliographical references and index
ER  -