Churchill, Gilbert A.,  Jr. <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill, Jr., Dawn Iacobucci 
 - 8th ed. 
 - Australia :  South-Western/Thomson Learning,  c2002 
 - 1006 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0030331013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5415.2  / C487M 2002