Churchill, Gilbert A., Jr. Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci - 8th ed. - Fort Worth, Tex. : Harcourt College, c2002 - 1006 p. : ill. - The Harcourt series in marketing . Includes bibliographical references and indexes ISBN: 0030331013 Subjects--Topical Terms: MARKETING RESEARCH LC Class. No.: HF5415.2 / C487M 2002