TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Iacobucci,Dawn
TI  - Marketing research: methodological foundations 
T2  - The Harcourt series in marketing
SN  - 0030331013
AV  - HF5415.2 C487M 2002
PY  - 2002///
CY  - Fort Worth, Tex.
PB  - Harcourt College
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and indexes
ER  -