Daymon, Christine  1952- <br/><br/>
Qualitative research methods in public relations and marketing communications / 
Christine Daymon and Immy Holloway 
 - London :  Routledge,  2002 
 - 293 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0415222745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CORPORATIONS--PUBLIC RELATIONS--RESEARCH--METHODOLOGY<br/>PUBLIC RELATIONS--RESEARCH--METHODOLOGY<br/>MARKETING RESEARCH--METHODOLOGY<br/>QUALITATIVE RESEARCH
<br/><br/><label>LC Class. No.: </label>HD59  / D395Q