TY  - BOOK
AU  - Daymon,Christine
AU  - Holloway,Immy
TI  - Qualitative research methods in public relations and marketing communications
SN  - 0415222745
AV  - HD59 D395Q
PY  - 2002///
CY  - London
PB  - Routledge
KW  - CORPORATIONS
KW  - PUBLIC RELATIONS
KW  - RESEARCH
KW  - METHODOLOGY
KW  - MARKETING RESEARCH
KW  - QUALITATIVE RESEARCH
N1  - Includes bibliographical references and index
ER  -