TY  - BOOK
AU  - Bennett,Rebekah
AU  - McColl-Kennedy,Janet R.
TI  - Service marketing: a managerial approach 
SN  - 0470800682
AV  - HD9980.5 S478
PY  - 2003///
CY  - Milton
PB  - Wiley
KW  - SERVICE INDUSTRIES
KW  - MARKETING
KW  - CUSTOMER SERVICES
N1  - Includes bibliographical references and index
ER  -