McEnally, Martha <br/><br/>
Cases in consumer behavior.  Volume I / 
Martha McEnally 
 - Upper Saddle River, N.J. :  Pearson Education,  c2002 
 - 94 p. :  ill. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0130665584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR--CASE STUDIES<br/>CONSUMERS--CASE STUDIES--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HF5415.32  / M323C