TY  - BOOK
AU  - McEnally,Martha
TI  - Cases in consumer behavior
SN  - 0130665584
AV  - HF5415.32 M323C
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - CONSUMER BEHAVIOR
KW  - CASE STUDIES
KW  - CONSUMERS
KW  - UNITED STATES
N1  - Includes bibliographical references
ER  -