Cappo, Joe The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo - Chicago, Ill. : McGraw-Hill, c2003 - 260 p. : ill. Includes bibliographical references and index ISBN: 0071403159 Subjects--Topical Terms: ADVERTISINGADVERTISING--UNITED STATES LC Class. No.: HF5821 / C366F