Solomon, Michael R. <br/><br/>
Conquering consumerspace :  marketing strategies for a branded world / 
Michael R. Solomon 
 - New York, N.Y. :  AMACOM,  c2003 
 - 276 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0814407412 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MARKETING<br/>CONSUMERS' PREFERENCES<br/>CUSTOMER RELATIONS
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / S646C