TY - BOOK AU - Solomon,Michael R. TI - Conquering consumerspace: marketing strategies for a branded world SN - 0814407412 AV - HD69 .B7 S646C PY - 2003/// CY - New York, N.Y. PB - AMACOM KW - BRAND NAME PRODUCTS KW - MARKETING KW - CONSUMERS' PREFERENCES KW - CUSTOMER RELATIONS N1 - Includes bibliographical references and index ER -