TY  - BOOK
AU  - Mowen,John C.
TI  - Consumer behavior: a framework 
SN  - 0130169722
AV  - HF5415.32 M683C
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - CONSUMER BEHAVIOR
N1  - Includes bibliographical references and index
ER  -