Shank, Matthew D.
Sports marketing : a strategic perspective /
Matthew D. Shank
- 2nd ed.
- Upper Saddle River, N.J. : Prentice Hall, c2002
- 613 p. : ill.
Includes bibliographical references and index
0130407917
SPORTS--MARKETING--UNITED STATES
SPORTS--ECONOMIC ASPECTS--UNITED STAES
GV716 / S526S 2002