TY  - BOOK
AU  - Shank,Matthew D.
TI  - Sports marketing: a strategic perspective 
SN  - 0130407917
AV  - GV716 S526S 2002
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - SPORTS
KW  - UNITED STATES
KW  - MARKETING
KW  - ECONOMIC ASPECTS
KW  - UNITED STAES
N1  - Includes bibliographical references and index
ER  -