TY  - BOOK
AU  - Bruhn,Manfred
TI  - Relationship marketing: management of customer relationships 
SN  - 0273676016
AV  - HF5415.5 B783R
PY  - 2003///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -