Moser, Mike <br/><br/>
United we brand :  how to create a cohesive brand that's seen, heard, and remembered / 
Mike Moser 
 - Boston, Mass. :  Harvard Business School Press,  2003 
 - 165 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1578517982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>NEW PRODUCTS--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / M673U