TY  - BOOK
AU  - Moser,Mike
TI  - United we brand: how to create a cohesive brand that's seen, heard, and remembered 
SN  - 1578517982
AV  - HD69 .B7 M673U
PY  - 2003///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - BRAND NAME PRODUCTS
KW  - NEW PRODUCTS
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -