Gregory, James R. <br/><br/>
Branding across borders :  a guide to global brand marketing / 
James R. Gregory with Jack G. Wiechmann 
 - Chicago, Ill. :  McGraw-Hill,  c2002 
 - 232 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0658009451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MARKETING
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / G733B