TY  - BOOK
AU  - Gregory,James R.
AU  - Wiechmann,Jack G.
TI  - Branding across borders: a guide to global brand marketing 
SN  - 0658009451
AV  - HD69 .B7 G733B
PY  - 2002///
CY  - Chicago, Ill.
PB  - McGraw-Hill
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -