TY  - BOOK
AU  - Lilien,Gary L.
AU  - Rangaswamy,Arvind
TI  - Marketing engineering: computer-assisted marketing analysis and planning 
SN  - 0130355496
AV  - HF5415.125 L544M 2003
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - MARKETING
KW  - DATA PROCESSING
KW  - DECISION MAKING
KW  - MATHEMATICAL MODELS
N1  - Includes bibliographical references and index
ER  -