Pearce II, John A. <br/><br/>
Formulation, implementation, and control of competitive strategy / 
John A. Pearce II, Richard B. Robinson, Jr. 
 - 8th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2003 
 - 344 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072488522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC PLANNING<br/>STRATEGIC PLANNING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HD30.28  / P427F 2003