TY  - BOOK
AU  - Lancaster,Geoff
AU  - Reynolds,Paul
TI  - Marketing made simple
SN  - 075064771X
AV  - HF5415 L362M
PY  - 2002///
CY  - Oxford
PB  - Made Simple
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -