Thomas, Brian  1938- <br/><br/>
Direct marketing in practice / 
Brian Thomas and Matthew Housden 
 - Oxford :  Butterworth-Heinemann,  2002 
 - 348 p. :  ill. 
 - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series .
<br/><br/> "Published in association with The Chartered Institute of Marketing" 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750624280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DIRECT MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.126  / T465D