TY  - BOOK
AU  - Thomas,Brian
AU  - Housden,Matthew
TI  - Direct marketing in practice
T2  - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
SN  - 0750624280
AV  - HF5415.126 T465D
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - DIRECT MARKETING
N1  - "Published in association with The Chartered Institute of Marketing"; Includes bibliographical references and index
ER  -