TY  - BOOK
AU  - Gummesson,Evert
TI  - Total relationship marketing: marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm 
SN  - 0750654074
AV  - HF5415.55 G855T 2002
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - RELATIONSHIP MARKETING
N1  - Includes bibliographical references and index
ER  -