Drummond, Graeme <br/><br/>
Strategic marketing :  planning and control / 
Graeme Drummond, John Ensor 
 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  2003 
 - 304 p. :  ill. 
<br/><br/> "Published in association with The Chartered Institute of Marketing" 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750652365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--DECISION MAKING<br/>MARKETING--PLANNING
<br/><br/><label>LC Class. No.: </label>HF5415.135  / D785S 2003