TY  - BOOK
AU  - Baker,Michael J.
TI  - The marketing book
SN  - 0750655364
AV  - HF5415 M374 2003
PY  - 2003///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -