McDonald, Malcolm  1938- <br/><br/>
Marketing plans :  how to prepare them how to use them / 
Malcolm McDonald 
 - 5th ed. 
 - Oxford :  Butterworth-Heinemann,  2002 
 - 630 p. :  ill. (some col.) 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0750656255 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--PLANNING
<br/><br/><label>LC Class. No.: </label>HF5415.13  / M322M 2002