TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans: how to prepare them how to use them 
SN  - 0750656255
AV  - HF5415.13 M322M 2002
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING
KW  - PLANNING
N1  - Includes index
ER  -