Christopher, Martin <br/><br/>
Relationship marketing :  creating stakeholder value / 
Martin Christopher, Adrian Payne, David Ballantyne 
 - Oxford :  Butterworth-Heinemann,  2002 
 - 242 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750648392 
<br/><br/><label>Subjects--Topical Terms: </label><br/>RELATIONSHIP MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.55  / C474R