TY  - BOOK
AU  - McDonald,Malcolm
AU  - Wilson,Hugh
TI  - The new marketing: transforming the corporate future 
SN  - 0750653876
AV  - HF5415.1265 M322N
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - INTERNET MARKETING
N1  - Includes bibliographical references and index
ER  -