Friedman, Lawrence G. Go-to-market strategy : advanced techniques and tools for selling more products, to more costomers, more profitably / Lawrence G. Friedman - Oxford : Butterworth-Heinemann, 2002 - 294 p. : ill. Includes bibliographical references and index ISBN: 0750674601 Subjects--Topical Terms: MARKETING LC Class. No.: HF5415 / F743G