TY  - BOOK
AU  - Friedman,Lawrence G.
TI  - Go-to-market strategy: advanced techniques and tools for selling more products, to more costomers, more profitably 
SN  - 0750674601
AV  - HF5415 F743G
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -