Ahmed, Pervaiz K. <br/><br/>
Internal marketing :  tools and concepts for customer-focused management / 
Pervaiz K. Ahmed and Mohammed Rafiq 
 - Oxford :  Butterworth-Heinemann,  2002 
 - 299 p. :  ill. 
<br/><br/> Published in association with the Chartered Institute of marketing 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750648384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET--MANAGEMENT<br/>MARKET--MANAGEMENT--CASE STUDIES<br/>ORGANIZATIONAL EFFECTIVENESS<br/>ORGANIZATIONAL EFFECTIVENESS--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.13  / A353I