TY  - BOOK
AU  - Ahmed,Pervaiz K.
AU  - Rafiq,Mohammed
TI  - Internal marketing: tools and concepts for customer-focused management 
SN  - 0750648384
AV  - HF5415.13 A353I
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKET
KW  - MANAGEMENT
KW  - CASE STUDIES
KW  - ORGANIZATIONAL EFFECTIVENESS
N1  - Published in association with the Chartered Institute of marketing; Includes bibliographical references and index
ER  -