Marketing management : a strategic decision-making approach /
Harper W. Boyd, Jr. ... [et al.]
- 4th ed. , international ed.
- Boston, Mass. : McGraw-Hill/Irwin, c2002
- 594 p. : col. ill. + 1 CD-ROM
Includes bibliographical references and index
0071123075
MARKETING--MANAGEMENT
HF5415.13 / M374 2002