TY  - BOOK
AU  - Boyd,Harper W.
TI  - Marketing management: a strategic decision-making approach 
SN  - 0071123075
AV  - HF5415.13 M374 2002
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -