Ferrell, O.C.  1945- <br/><br/>
Marketing strategy / 
O.C. Ferrell, Michael D. Hartline, George H. Lucas, Jr. 
 - 2nd ed. 
 - Australia :  South-Western/Thomson Learning,  c2002 
 - 469 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0030321034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.13  / F477M 2002