TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
AU  - Lucas,George H.
TI  - Marketing strategy
SN  - 0030321034
AV  - HF5415.13 F477M 2002
PY  - 2002///
CY  - Australia
PB  - South-Western/Thomson Learning
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and indexes
ER  -