Lamb, Charles W., Jr. Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - 2nd ed. - Australia : South-Western College/Thomson Learning, c2001 - 579 p. : col. ill. Includes bibliographical references and indexes ISBN: 0324043767 Subjects--Topical Terms: MARKETINGMARKETING--MANAGEMENT LC Class. No.: HF5415 / L352E 2001