TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Essentials of marketing
SN  - 0324043767
AV  - HF5415 L352E 2001
PY  - 2001///
CY  - Australia
PB  - South-Western College/Thomson Learning
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and indexes
ER  -