Jefkins, Frank <br/><br/>
Advertising / 
Frank Jefkins ; revised and edited by Daniel Yadin 
 - 4th ed. 
 - Harlow :  Financial Times/Prentice Hall,  2000 
 - 394 p. :  ill. 
 - Frameworks series .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0273634356 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5823  / J434A 2000