Marketing :  best practices / 
K. Douglas Hoffman ... [et al.] 
 - 2nd ed. 
 - Australia :  Thomson/South-Western,  c2003 
 - 647 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0030349990 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / M374 2003