TY  - BOOK
AU  - Hoffman,K.Douglas
TI  - Marketing: best practices 
SN  - 0030349990
AV  - HF5415 M374 2003
PY  - 2003///
CY  - Australia
PB  - Thomson/South-Western
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -