Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing, & global management / 
 Global marketing :  foreign entry, local marketing, and global management 
Johny K. Johansson 
 - 3rd ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2003 
 - 654 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0072471484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EXPORT MARKETING<br/>EXPORT MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF1416  / J632G 2003